What does the Ford F-150 have in common with Mexican boxers Edgar Juárez Calzada, Giselle Leal, and Michel de la Vega Esparza Oteo? Well, they have “fuerza” – which translates to strength – and they will also be featured in the new ‘Fuerza Ford’ webisodes.
Since 2010 Ford has been the official automotive sponsor for the Box Azteca series and recently, the Detroit-based company announced a partnership with Azteca America that will launch the 10-episode Spanish-language web series – which features the strongest parts of the F-150 as well as boxing tips.
“Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the ‘Fuerza Ford’ boxing video campaign,” said Court Stroud, executive vice president, network sales and digital, Azteca America.
If you are interested in the Hispanic boxing culture and/or the F-150, be sure to not miss the Fuerza Ford web series, which can be seen on the Fuerza Ford Facebook and Twitter pages. Be sure to also come visit us at Shults Ford of Harmarville to see our newest lineup of tough, dependable, and fuerza Ford cars, trucks, and SUVs, today!