Ford Focus ST Attracts New Market of Buyers

2014 Focus ST

When Ford released the all-new Focus ST, they knew it would be big, but maybe not this big. Not only has the all-new sedan launched Ford sales this quarter, but sale demographics show that the ST has attracted a new, interesting market of car buyers.

Ford announced that the Focus ST has sold just under 12,000 units in the United States since its launch. Among these buyers, 32% are under the age of 35, compared to only 22% of non-ST Focus owners. Another interesting statistic pulled from this data is income. ST owners have an average annual salary of $127,000 compared to $67,000 for non-ST Focus owners.

But which buyer is the all-new Focus ST most attractive to you ask? Surprising enough, 65% of Focus ST buyers traded in a non-Ford vehicle to buy the new sedan. This is the highest percentage of conquest sales for a non-hybrid vehicle among all ford cars and trucks. Ford noted that the most traded-in brand include Honda, Chevy, Mazda and Toyota.

Ford’s Focus ST was the first global performance car Ford launched under the ST trim. The Fiesta ST is the most recent release, boasting a 197-horsepower 1.6-liter EcoBoost® engine with a 35 mpg fuel economy rating.

Interested in seeing what the hype around the popular Focus ST is all about? Stop by Shults Ford of Harmarville today!