Pictured from left to right: Jennifer Fleiss, Co-Founder/Head of Business Development, Rent the Runway; Anthony Prozzi, Senior Interior Designer, Ford Motor Co.; and Amy Marentic, Group Marketing Manager – Global Cars and Crossovers, Ford Motor Co.
Ford teamed up with fashion guru Rent the Runway to design a new Ford Fusion that no one can resist—not that many people could resist it in the first place, mind you.
Rent the Runway is a fashion group that rents high-end designer apparel and accessories on a 4- or 8- day basis. It was founded by Harvard Business School graduates Jennifer Hyman and Jennifer Carter Fleiss and now offers more than 50,000 designer dresses and accessories for fashion-oriented women.
Their partnership with Ford is culminating in a special Test-Drive Style campaign that will not only give customers a chance to win a $1,000 gift card for Rent the Runway’s dream closet but a brand-new Ford Fusion as well.
“With Rent the Runway’s affordable and accessible designer fashion and Fusion’s stunning design and smart technologies, we are joining forces to make great style available and seamless to the woman on the go,” said Amy Marentic, Ford group marketing manager.
But if you just want to get a Fusion the regular way, just come by Shults Ford!
At the halfway point in November, there are a number of things we can come to expect in the remaining month and a half of 2013: the Steelers resurgence, great food and bad traffic around Thanksgiving, the annual dose of gift-giving anxiety, and year-end best-of lists. Yet even with a little over a month to go for the year, you can pretty much call the race for best-selling car over, according to Forbes. The winner, however, is not a car; it’s the Ford F-150.
Ford’s flagship truck topped Forbes’ recent top ten list thanks in large part to an auto industry boom that has analysts predicting the best year for all things four-wheeled since 2006. Much of this surge is attributed to the emergent housing market, which means that so many of America’s hardest-working men and women have leaned on the talents of Ford’s F-Series to help them get the job done.
Fending off the advances of redesigned competitor trucks and putting a greater emphasis on tech and fuel efficiency without sacrificing requisite power, Ford’s F-Series has moved 623,309 units through October. This amounts to a 19.8% year-over-year increase and a comfortable lead over the second-place vehicle.
Ironically enough, only half of Forbes’ ten best-selling cars for 2013 are truly cars: three are trucks and two are compact crossovers. Rounding out the top ten is the Ford Escape, whose 2014 redesign has made it a hit with drivers across North America and helped it gain substantial ground on the segment-leading CR-V in sales, ensuring a fight to the finish line. The hot-selling 2014 Ford Fusion, Focus, and Explorer also find themselves among the top 20, reaffirming Ford’s dominance across all segments.
Remember that holiday shopping anxiety we mentioned before? If you want to allay those fears, consider getting the one you love behind the wheel of the best-selling car/truck/vehicle/super-tough-all-purpose-transportation-monster in America. It probably won’t fit under the tree too well, but it’d look a sight better than a Snuggie. Stop in and see us at Shults Ford today and make those spirits bright.