Ford’s New Hot Hatch is the Rally Car Inspired Ford Focus RS

In 2016, Ford Performance will be adding another Ford model to the ranks of the GT super car, Mustang Shelby GT350R, and F-150 Raptor. It’s the rally car inspired Ford Focus RS, sporting all-wheel-drive and a six-speed manual. The hot hatch roars with a Mustang 2.3-liter turbocharged-engine throwing 315 angry ponies down to its 19-inch wheels.

“The all-new Focus RS is a serious machine with high-performance technology and innovative engineering that sets a new benchmark for driving exhilaration on the road and track,” Raj Nair, group vice president of global product development, said in a statement.

For Ford, it’s a homecoming of sorts. The car company has long sold RS (Rally-Sport) models in Europe and Asia, where the brand has been associated with winning World Rally Championships. This Focus is the 30th Ford to wear the RS badge and one of a growing number of high-octane cars being built under the Ford Performance umbrella.

While pricing is not yet set, the coming of the RS will hail a new era of hatchback performance at Shults Ford of Harmarville. Stop by for more details on this exciting car.

rally car inspired Ford Focus RS

The NHTSA Gives the 2014 Ford Focus Top Safety Ratings

The National Highway Traffic Safety Administration (NHTSA) recently gave the 2014 Ford Focus top safety ratings.  The Ford Focus is no stranger to high safety ratings from the NHTSA, since it was just maintaining its status at the top.  The federal government put together a new car safety rating program, which the Ford Focus, both the sedan and hatchback models, as well as the Ford Focus Electric, continued to earn a 5 star rating for their overall vehicle score.

So what exactly makes the 2014 Ford Focus so safe?

The Ford’s AdvanceTrac® electronic stability control and anit-lock brake system, which is standard in the Focus across the board, is the main reason for such a high safety rating.  It is constantly keeping track of the road conditions and how the driver responds to those conditions, which in turn it will adjust itself to go along with the driver.  Sounds pretty cool to us!

Want to own one of the safest cars on the road?  Visit us at Shults Ford of Harmarville and take a look at our expansive inventory!

2014 Ford Focus

Ford Focus ST Attracts New Market of Buyers

2014 Focus ST

When Ford released the all-new Focus ST, they knew it would be big, but maybe not this big. Not only has the all-new sedan launched Ford sales this quarter, but sale demographics show that the ST has attracted a new, interesting market of car buyers.

Ford announced that the Focus ST has sold just under 12,000 units in the United States since its launch. Among these buyers, 32% are under the age of 35, compared to only 22% of non-ST Focus owners. Another interesting statistic pulled from this data is income. ST owners have an average annual salary of $127,000 compared to $67,000 for non-ST Focus owners.

But which buyer is the all-new Focus ST most attractive to you ask? Surprising enough, 65% of Focus ST buyers traded in a non-Ford vehicle to buy the new sedan. This is the highest percentage of conquest sales for a non-hybrid vehicle among all ford cars and trucks. Ford noted that the most traded-in brand include Honda, Chevy, Mazda and Toyota.

Ford’s Focus ST was the first global performance car Ford launched under the ST trim. The Fiesta ST is the most recent release, boasting a 197-horsepower 1.6-liter EcoBoost® engine with a 35 mpg fuel economy rating.

Interested in seeing what the hype around the popular Focus ST is all about? Stop by Shults Ford of Harmarville today!