Ford has broken a huge record overseas – selling one million cars in China in just one year, which is particularly impressive, considering the fact that the year isn’t even over yet. The announcement was made based on November sales, which were some of Ford’s highest of all time.
This comes in the midst of a spectacular 2014 for the automotive industry, where many big names have seen huge increases, particularly in November, thanks to Black Friday deals. Many are citing the upward swing of the U.S. economy as a factor for the industry sales increases.
According to Ford, the sales from January through all of November were 1,007,425 units, which is a 20 percent increase from the same period of time in 2013.
“Crossing the million vehicle mark is a significant milestone for Ford in China, and it demonstrates the appeal of our portfolio of high-quality, safe, fuel-efficient and smart vehicles,” said John Lawler, CEO of Ford Motor China.
Are you surprised that Ford sold one million cars in China? Let us know your thoughts in the comments below, and head on down to Shults Ford of Harmarville to find the perfect gift this season.
We all know the automotive manufacturer has been opening new showrooms at a pretty high rate, but when we heard that Ford opened 88 new dealerships in one day, we were astounded! On June 19th, Ford opened the doors on 88 new showrooms in China, bringing up the grand total of Ford dealerships in China to 750 total dealerships. There is no concern of overwhelming the Chinese population with Ford dealerships either. The Blue Oval actually plans to open up another 50 in China by the end of this year. Since the population is so huge, it is actually quite surprising that there are only 750 Ford dealerships in China currently.
Over 75% of these new dealerships are located in so-called Tier 4 cities, also known as smaller towns that millions of people still live in. Ford’s strategy is to avoid the bigger areas that are already saturated with competition, and start to build their own market in the smaller, yet still profitable, areas.
“With the growth momentum we have going right now, we expect to exceed 800 dealer points in China by the end of 2014,” said Marin Burela, the CEO and president of Changan Ford.
Everyone here at Shults Ford of Harmarville is excited to see the growth and progress of this amazing automotive manufacturer and we look forward to a continued great future with Ford!