We all know the automotive manufacturer has been opening new showrooms at a pretty high rate, but when we heard that Ford opened 88 new dealerships in one day, we were astounded! On June 19th, Ford opened the doors on 88 new showrooms in China, bringing up the grand total of Ford dealerships in China to 750 total dealerships. There is no concern of overwhelming the Chinese population with Ford dealerships either. The Blue Oval actually plans to open up another 50 in China by the end of this year. Since the population is so huge, it is actually quite surprising that there are only 750 Ford dealerships in China currently.
Over 75% of these new dealerships are located in so-called Tier 4 cities, also known as smaller towns that millions of people still live in. Ford’s strategy is to avoid the bigger areas that are already saturated with competition, and start to build their own market in the smaller, yet still profitable, areas.
“With the growth momentum we have going right now, we expect to exceed 800 dealer points in China by the end of 2014,” said Marin Burela, the CEO and president of Changan Ford.
Everyone here at Shults Ford of Harmarville is excited to see the growth and progress of this amazing automotive manufacturer and we look forward to a continued great future with Ford!