What happens when you cross two American icons with one American dream? You get the Coca-Cola Journey. This September, Ford teamed up with Coca-Cola to take an all-American cross-country road trip. A customized 2017 Ford Escape compact SUV was decked out in classic Coke red, a special hashtag and, of course, a custom cooler for bottles of Coke in the rear cargo area.
Coca-Cola’s cross-country trip started at the Coca-Cola headquarters in Atlanta. Members of the Coca-Cola Journey team loaded into the 2017 Ford Escape and a matching motorhome that housed them along their way. The crew departed on September 13th with plans to arrive in Los Angeles on October 5th. Throughout their trip, they covered roughly 4,000 miles of America, making over 20 stops along the way in cities like Chicago, Dallas, Denver and Santa Fe.
Team members worked to document their trip using the hashtag #JourneyXJourney. This hashtag allowed them to connect with consumers on different social media platforms, while their presence in each city let them reach out to consumers one-on-one in person. Coca-Cola’s cross-country road trip team worked to capture their stories along the way, and to reconnect with the Coca-Cola brand’s deep ties to American culture across the country.
We at Shults Ford of Harmarville know how important it is to stay connected when on the road. Technology can be used for navigation assistance, hands-free calling, and many other convenient features.
Ford has recently announced the first Ford vehicle with Apple CarPlay, the iPhone-connected CarPlay system. This vehicle will be the 2017 Ford Escape, which goes on sale this May. We have known since January that Ford was working on this connective technology, but now we have a first official release vehicle.
Ford stated that this technology will make the ownership experience easier, through features such as remote door lock and remote start. These vehicle features are available with the new FordPass platform. The Escape will also be the first vehicle to offer SYNC3, which features both Apple CarPlay and Android Auto.
The SYNC Connect option will also help with “driver-assist” technology, such as parking, and lane control. With CarPlay, drivers with iPhones can use iOS features through the dashboard display.
If you recently bought a Ford though, do not worry. Several of the 2016 models will be able to update the technology to use CarPlay through an upcoming software update.
If you are interested to see all the great connected options found on Ford vehicles, stop by Shults Ford of Harmarville!