Coca-Cola’s Cross-Country Trip in a 2017 Ford Escape a Success
What happens when you cross two American icons with one American dream? You get the Coca-Cola Journey. This September, Ford teamed up with Coca-Cola to take an all-American cross-country road trip. A customized 2017 Ford Escape compact SUV was decked out in classic Coke red, a special hashtag and, of course, a custom cooler for bottles of Coke in the rear cargo area.
Coca-Cola’s cross-country trip started at the Coca-Cola headquarters in Atlanta. Members of the Coca-Cola Journey team loaded into the 2017 Ford Escape and a matching motorhome that housed them along their way. The crew departed on September 13th with plans to arrive in Los Angeles on October 5th. Throughout their trip, they covered roughly 4,000 miles of America, making over 20 stops along the way in cities like Chicago, Dallas, Denver and Santa Fe.
Team members worked to document their trip using the hashtag #JourneyXJourney. This hashtag allowed them to connect with consumers on different social media platforms, while their presence in each city let them reach out to consumers one-on-one in person. Coca-Cola’s cross-country road trip team worked to capture their stories along the way, and to reconnect with the Coca-Cola brand’s deep ties to American culture across the country.