Some say Ford is taking a big risk with its introduction of the aluminum alloy body, others think it’s a genius idea to make America’s favorite truck 700 pounds lighter. Regardless of your opinion, Ford has recently stated that the production of the newest Ford F-150 will probably take a toll on profits for the short term.
To prepare for the newest edition to the F-series family, Ford is shutting down its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. In these 13 weeks, no Ford F-150’s will be produced, more than likely causing profits on the #1 truck to dip.
Ford isn’t expecting to have another record-setting year like they did in 2013 due to closing down those plants for over two months, but rest assured, there will be plenty of Ford F-150’s in supply during the retooling process. With the F-150 being 31% of the 2013 Ford sales in the United States, they will work to make sure those trucks are still available while they prepare for the new 2015 Ford F-150.
We know that the idea of closing a couple of manufacturing plants for a couple of months can be a little nerve wracking when it comes to truck enthusiasts, but at Shults Ford of Harmarville, we will be sure to keep our Ford F-150’s in stock to keep up with the high demand of America’s favorite pickup!
Pictured from left to right: Jennifer Fleiss, Co-Founder/Head of Business Development, Rent the Runway; Anthony Prozzi, Senior Interior Designer, Ford Motor Co.; and Amy Marentic, Group Marketing Manager – Global Cars and Crossovers, Ford Motor Co.
Ford teamed up with fashion guru Rent the Runway to design a new Ford Fusion that no one can resist—not that many people could resist it in the first place, mind you.
Rent the Runway is a fashion group that rents high-end designer apparel and accessories on a 4- or 8- day basis. It was founded by Harvard Business School graduates Jennifer Hyman and Jennifer Carter Fleiss and now offers more than 50,000 designer dresses and accessories for fashion-oriented women.
Their partnership with Ford is culminating in a special Test-Drive Style campaign that will not only give customers a chance to win a $1,000 gift card for Rent the Runway’s dream closet but a brand-new Ford Fusion as well.
“With Rent the Runway’s affordable and accessible designer fashion and Fusion’s stunning design and smart technologies, we are joining forces to make great style available and seamless to the woman on the go,” said Amy Marentic, Ford group marketing manager.
But if you just want to get a Fusion the regular way, just come by Shults Ford!
Okay all you diehard football fans out there, now’s your chance. Going on now, Ford is offering one lucky winner and three friends the chance to win a VIP trip to the Pro Football Hall of Fame Enshrinement Festival in Canton, Ohio. But that’s not all. The winner of this particular contest will be able to drive off in their very own Ford F-150 with EcoBoost!
The lucky football fan will win a trip for themselves and three of his or her closest friends. So what does this include exactly? Well, besides the chance to be a VIP at the Pro Football Hall of Fame Enshrinement Festival in Canton, the winner will also have their airfare, spending money, and accommodations taken care of, VIP access to exclusive enshrinement events, and of course the Ford F-150 with EcoBoost!
So grab your favorite team’s jersey, your ideal refreshing beverage, and three of your best friends and enter the Built Ford Tough Pro Football Hall of Fame contest today!
Need more details on the Ford F-150 with EcoBoost, or just want to shop around for other Ford vehicles? Check out our new and used inventory at Shults Ford of Harmarville!
At the halfway point in November, there are a number of things we can come to expect in the remaining month and a half of 2013: the Steelers resurgence, great food and bad traffic around Thanksgiving, the annual dose of gift-giving anxiety, and year-end best-of lists. Yet even with a little over a month to go for the year, you can pretty much call the race for best-selling car over, according to Forbes. The winner, however, is not a car; it’s the Ford F-150.
Ford’s flagship truck topped Forbes’ recent top ten list thanks in large part to an auto industry boom that has analysts predicting the best year for all things four-wheeled since 2006. Much of this surge is attributed to the emergent housing market, which means that so many of America’s hardest-working men and women have leaned on the talents of Ford’s F-Series to help them get the job done.
Fending off the advances of redesigned competitor trucks and putting a greater emphasis on tech and fuel efficiency without sacrificing requisite power, Ford’s F-Series has moved 623,309 units through October. This amounts to a 19.8% year-over-year increase and a comfortable lead over the second-place vehicle.
Ironically enough, only half of Forbes’ ten best-selling cars for 2013 are truly cars: three are trucks and two are compact crossovers. Rounding out the top ten is the Ford Escape, whose 2014 redesign has made it a hit with drivers across North America and helped it gain substantial ground on the segment-leading CR-V in sales, ensuring a fight to the finish line. The hot-selling 2014 Ford Fusion, Focus, and Explorer also find themselves among the top 20, reaffirming Ford’s dominance across all segments.
Remember that holiday shopping anxiety we mentioned before? If you want to allay those fears, consider getting the one you love behind the wheel of the best-selling car/truck/vehicle/super-tough-all-purpose-transportation-monster in America. It probably won’t fit under the tree too well, but it’d look a sight better than a Snuggie. Stop in and see us at Shults Ford today and make those spirits bright.
When Ford released the all-new Focus ST, they knew it would be big, but maybe not this big. Not only has the all-new sedan launched Ford sales this quarter, but sale demographics show that the ST has attracted a new, interesting market of car buyers.
Ford announced that the Focus ST has sold just under 12,000 units in the United States since its launch. Among these buyers, 32% are under the age of 35, compared to only 22% of non-ST Focus owners. Another interesting statistic pulled from this data is income. ST owners have an average annual salary of $127,000 compared to $67,000 for non-ST Focus owners.
But which buyer is the all-new Focus ST most attractive to you ask? Surprising enough, 65% of Focus ST buyers traded in a non-Ford vehicle to buy the new sedan. This is the highest percentage of conquest sales for a non-hybrid vehicle among all ford cars and trucks. Ford noted that the most traded-in brand include Honda, Chevy, Mazda and Toyota.
Ford’s Focus ST was the first global performance car Ford launched under the ST trim. The Fiesta ST is the most recent release, boasting a 197-horsepower 1.6-liter EcoBoost® engine with a 35 mpg fuel economy rating.
Interested in seeing what the hype around the popular Focus ST is all about? Stop by Shults Ford of Harmarville today!